Bilingual Executive Coaching
Partnering with Hispanic + LatAm professionals who want to grow with clarity, confidence, and authenticity in U.S. corporate environments. Gustavo helps professionals realize their full potential and lead with dignity, presence, and sovereignty – developing emotional fluency, adaptability, and strategic influence.
My Auténtico Self™ Coaching + Consulting offers these programs:
Gustavo bridges leadership + talent – helping individuals and organizations lead with dignity, presence, and sovereignty.
Gustavo Lira is a bilingual (Spanish/English) executive coach and consultant with over 35 years of experience in Corporate America, including 27 years at the Federal Reserve Bank of Chicago.
Throughout his career, he has held leadership roles and navigated both U.S. and Hispanic cultures as a dual citizen of the U.S. and Mexico, giving him a lived understanding of what it means to lead across worlds.
Gustavo has witnessed firsthand the challenges that Hispanic + LatAm professionals face as they navigate unspoken rules, expectations, and cultural dynamics in U.S. corporate environments.
These experiences inspired him to found My Auténtico Self, ™ LLC in 2020, to offer 1:1 coaching, team workshops, company culture consulting, and speaking engagements. Since then, Gustavo has created the My Auténtico Self Coaching Framework™ and Dignity | Presence | Sovereignty™ (DPS™) coaching philosophy for his programs to help individuals, organizations, and institutions reconnect in how they lead from the inside out.
Through his coaching partnerships, team workshops, company culture consulting, and speaking engagements, Gustavo bridges the gap between leadership and talent, aligning vision, culture, and results with authenticity and humanity.
He partners with Hispanic + LatAm professionals, key hires, high-profile professionals, and college students who are ready to lead from the inside out – grounded in presence, guided by dignity, and strengthened through sovereignty.