Gustavo Lira – is a bilingual (Spanish/English) executive coach. He has 35 years in Corporate America, including leadership roles and a lifetime navigating both U.S. and Hispanic cultures as a dual citizen (U.S./Mexico).

 

Gustavo has seen the struggle of LatAm + Hispanic Professionals as they navigate unspoken rules, expectations, and cultural dynamics of the U.S. corporate workplace. Gustavo created My Auténtico Self / Más to partner with companies in their effort to support their Talent's growth.

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Through team workshops, consulting and speaking engagements, Gustavo identified the gaps between Leadership and Talent to achieve alignment of company vision, strategy, and results.

 

Gustavo also offers Coaching Partnerships to LatAm + Hispanic Talent, Key Hires, and High Profile – Public Figures to challenge and champion them to lead from the inside out with clarity, alignment with Company culture, heightened self-awareness, authentic leadership, and results.