Gustavo works with leaders as a thinking partner, creating space for clear judgment in moments where decisions carry consequence.

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He brings more than three decades of experience in corporate environments, including 27 years at the Federal Reserve Bank of Chicago, where he worked closely with leaders navigating complex institutional dynamics and consequential decisions.

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As a bilingual professional and dual citizen of the United States and Mexico, Gustavo has spent his life and career moving between cultures. This experience provides a grounded understanding of what it means to lead across expectations, systems, and unspoken cultural norms.

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Over the years, he observed a recurring challenge among leaders, especially men in positions of responsibility: success often required navigating pressures, expectations, and leadership dynamics that were rarely discussed openly.

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These observations led him to establish My Auténtico Self™ in 2020.

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The work centers on a reflective partnership, helping leaders step back from the noise around them, examine complex realities, and moving forward on their terms.